Pleno

2004

“Friendly and clean, the Pleno phone is already part of the routine of millions of Brazilian homes.”

Considered a best-selling national design, the award-winning Pleno was the best-selling phone
on the market for over a decade.

The underlying challenge of the project was to find an innovative solution for the conceptual characteristics adopted in the design with high technical and aesthetic quality, resulting in a product without excess, with its own character. We managed to reduce plastic material by 30% in manufacture, and in principle, screws are not used in its assembly, conferring an ecological purpose and engaged with environmental issues.