Atar Band
2013
Atar Band was launched as an innovative payment solution for the World Cup (2014) in Brazil.
The design team saw an opportunity with this product’s technology that could also be used for other purposes.
The band uses RFID technology, fully waterproof and does not need to be recharged.
Studio 566 worked closely with the company to deliver a complete solution - from concept to final product.
Precious Texture
The diamond texture serves to maintain the symbolism of a precious object as well as to cover any imperfections that may have surfaced during the tooling process. The clip that closes the band is made with a blend of metals that guarantee precision, durability and a great finishing surface.
Miniature Technology
The information needed for transactions was designed to be in a miniature card form. The width of the card was a starting point in terms of dimension. The transactions and configurations can be controlled by Atar App.
